Projects

Explore the projects.

01 Ongoing

Aesthetic Doctor, London

Injectables and skin health

Frosted glass bubble chandelier against a pale ceiling with ornate cornicing
Brand Foundations Art Direction Photography Social Media Management Video Editing

The brief

Aesthetics is one of the most closely regulated categories in UK advertising. Prescription treatments cannot be named or promoted to the public, and results imagery is restricted, which leaves most clinics choosing between content that breaks the rules and boring content.

My client wanted to improve her personal brand and promote a cohesive message around the main channels.

02 Completed

Awaken London

Wellness café, class venue and events space

Flat white in a speckled ceramic cup on a pale surface
Brand Foundations Art Direction Photography Email Marketing Copywriting Regular Website Updates Influencer Marketing

The brief

Awaken is a multi identity brand. A wellness café by day, a class venue by night, and events space in between. Three businesses, one room and not much clarity.

It also sits down a side street with very little passing, so almost every new customer had to be won online.

The results

55%Follower growth in six months
200+Organic newsletter subscribers
90%Of new customers discovered Awaken through Instagram

03 Ongoing

Gigi Grassia

1 million following Vegan Nutritionist

Content Strategy Copywriting Email Marketing Community Engagement

The brief

Following the launch of her app, PIANTE, Gigi Grassia (@gigi_goes_vegan) wanted to strengthen the connection with her existing community beyond social media.

The brief was to support email marketing and community engagement, growing her subscriber base, keeping her audience engaged, and creating a consistent extension of her personal brand across channels.

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