About

My career has moved across countries and disciplines: brand and marketing in London, events and PR in New York. Seeing how brands get built from each of those sides taught me the same lesson every time. A brand only works when the message holds up across every channel, not just the ones people notice.

Combine that with a long-standing interest in wellness, and the niche chose itself.

Portrait of Yaiza Bolea

The route here

Four countries. Four ways of looking at a brand.

Radio, Spain

Where I learnt the importance of a clear message.

Events and PR, New York

At the Spain-US Chamber of Commerce, from regular corporate events to annual galas with 300+ attendees including CEOs and founders of leading global companies. I handled sponsors, attendees, online marketing materials and distribution, the monthly newsletter and website updates.

Advertising, Prague

Being part of a top advertising agency like DDB was incredibly insightful. From campaign thinking to client decks for names like IKEA and McDonald's, social media campaigns and website updates.

Marketing Agency and Branding, London

6+ years specialising in email marketing, working to real deadlines against measurable results.

Why me

Wellness is not a niche. It is how I live.

I am a certified personal trainer and co-founder of an independent wellness club in London, so I understand your message not only from the brand perspective but from inside the wellness industry.

That matters more than it sounds. Clinics and practitioners spend a lot of time explaining their world to marketers. You will not have to explain it to me.

Based in London, working fully in both languages. If you are a Spanish brand arriving in the UK, or a UK brand moving into any Spanish speaking country, I am your person.

Let's work together!

Tell me about your business and what you would like to improve.

Enquire now